Communications

Listed below are the five questions for your Mid-Term Exam. Since there are only five questions, please provide very thorough and detailed

answers. You will be graded on the knowledge you demonstrate in your answers (content), as well as on grammar.

1) Briefly describe the major contributions by the people listed below to the development of the modern day media of mass communication.

A) John Locke
B) Johannes Gutenberg
C) Tim Berners-Lee
D) Matthew Brady
E) Rupert Murdoch
F) Steve Jobs
G) Mark Zuckerberg
H) Jimmy Wales
I) Philo Farnsworth
J) Benjamin Franklin
K) Harold Lasswell
L) Samuel Morse
M) William Randolph Hearst
N) Ted Turner
O) Jawed Karim
P) Guglielmo Marconi
Q) Shawn Fanning
R) Jack Dorsey
S) Benjamin Day
T) Reid Hoffman

2) Briefly explain how each of the four major mass media (Television, Radio, Newspaper, and Internet) were invented. Include in your answer

the inventor (or inventors) of each medium, as well as who (or what) you feel was most responsible for bringing each medium to the masses.

How did they go about accomplishing this?

3) What are the main economic challenges being faced today by each of the following media industries listed below? Also, list one suggestion

for each industry that you feel would make it economically stronger moving forward.

A) Newspaper Industry
B) Radio Industry
C) Television Industry
D) Movie Industry
E) Music Industry
F) Book Industry
G) Magazine Industry
H) Internet

4) Provide a definition for each of the following terms, as well as a brief example of each:

A) Mass Communicator
B) Mass Message
C) Mass Medium
D) Mass Communication

5) What are three positive effects of social media (i.e. Twitter, Facebook, Google+, YouTube, Pinterest, LinkedIn, Instagram, etc.) on

society? Also, what are three negative effects of social media on society?