+1 862 207 3288 Online Strategy Evaluation/Online Strategy Paper – NIKE
Online Strategy Evaluation/Online Strategy Paper
This unit is ‘ Social media’. It should connect with social media such as Facebook and twitter and youtube. Also, be sure in this assignment to focus on the social media aspects of the campaign.
2. It have to only use Australian reference.
3. It should be include example.
4. I hope it base on Social Media Strategy wheel.
5. This case study based on discussion forum, which i written before. The content of forum is that
‘ I will talk about brand of Nike, which is popular and powerful sporting brand in the world. They had been advertised from 1976. The first campaign slogan was ‘ there is no finish line’. This slogan only showed up from non-social media like TV. These days, they represent other slogan, which is ‘Just do it’ through social media such as Facebook or twitter. For example, there is Nike twitter. They express new products and event. Even, when whole world have international events like London Olympic, they made campaign with social media, which upload video, photo and post. A lot of people joined and communicated the campaign, it could be promote brand of Nike. Through the social media, they are making to participate consumers directly and share information in a two-way communication. Advertising through social media in the current society, people feel more exciting and intimate with the message of the campaign. This marketing method is accessible to all ages, and make a large effect with keep communication. They may increase the consumption, can indicate the promoting effect.’
6. It must follow unit outline.
*unit outline*
This is a case study based assignment. You are required to apply this knowledge by developing an online strategy for an existing or hypothetical – brand: NIKE
If you decide to evaluate a strategy on an existing product/brand/event etc., you need to do research into their current online presence. What kind of social media tools do they use? Are they used well? How could they improve their online presence and engagement? Apply your knowledge from this course to critically analyse weaknesses in their online presence and identify opportunities for online engagement. These tactics should be linked to the organisation’s objectives and goals, and supported by evidence from established case studies. You also need to include ways to measure the ROI of these tactics.
If you decide to develop a strategy for a new product/brand/event etc., imagine you work for a digital creative agency and have been tasked with developing the online strategy. What social media tools would you use and why? How would you position the company/brand/event?
Your strategy should cover the following areas:
• Overview (for new product/brand/event) or Background (for existing product/brand/event)
• Current situation (what are your online competitors? What is your audience already saying
about this product/event/brand online? If you choose an existing product/brand/event,
highlight areas of opportunity)
• Objectives (try and make some of these measurable)
• Audience
• Key messages
• Strategic online approach (for new product/brand/event: listing the tools you would use,
how you would use them. Remember that your online approach should complement your offline approach and traditional tactics; for existing product/brand/event: listing the tools being used, how it is being. Do they have complementary offline approach in their traditional tactics?)
oIn-depth discussion on what strategic approach you would take and how(i.e.fan engagement via programme). Components including:
?? Tools to be used/campaigns to run
?? Strategy for each social media tool
?? Metrics to be used
?? Content and promotional plan (Examples of scripts and
frames/advertisements)
?? Experience/engagement strategy
• Budget
• Monitoring and evaluation (outcomes for the organisation from the social media programme).
You may also consider including a timeline of social media tactics, a risk table with specific risks and mitigations for the product/brand/event etc.
It is critical that you demonstrate an understanding of both the theoretical and practical aspects of social media strategy, online engagement and ROI measurements. Supporting evidence from established case studies should be used to design/evaluate the online strategy, possibly through benchmarking against similar successful cases or industry norms.
When examining the current situation, you may need to use tools like Google Analytics. If your strategy is for an existing company/product/event, you may even like to contact the organisation/team/club for more information. Why not interview them using email with questions that are unanswered?
Please submit your report in Moodle with an appropriate cover sheet that shows your name, student number and total number of words as a word document.
Criteria for assessment will include:
– Outlines the components of the strategy supported by evidence from historical and current approaches
– Evaluation of strategy and engagement
– Clear presentation of points of view, concisely articulated, supported by best practices and scholarly literature.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂
