Buyer Behaviour

Buyer Behaviour
The review should follow the subsequent structure:
1.Title page;
2.Table of contents;
3.The research problem and objectives;
4.Overview of theories and hypotheses;
5.Overview of studies and findings;
6.Theoretical contributions (how is consumer behaviour theory extended?)
7.Managerial implications (how could an organisation benefit from applying the research findings? Analysis in this section should be based on the example of a real organisation.)
8.Reference list.
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