Marketing in Travel & Tourism

a. For a firm wishing to develop a boutique hotel concept, design & develop a marketing mix, taking into account all of

the 7P’s of the services marketing mix, stating in addition to the 4P’s, the role ‘People, Process & Physical Evidence’

would play in the development of this initiative. The following link may be of use here http://www.cim.co.uk/files/7ps.pdf

b. As a follow on from the above, you are required to develop a fully integrated promotional proposal based around the

promotional launch of the boutique hotel (or initiative of your choice from your chosen organisation), covering at least 3

elements of the marketing communications mix (advertising, public relations, sales promotion, direct marketing,

internet/online promotion, different media, etc). Conclude with a brief justification of your proposals explaining briefly

how they will work to achieve a successful launch.

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