Marketing Plan

– Video Presentation
Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.
Tips to prepare for your video:
• Create note cards
• Practice in front of a mirror and / or friends
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!
Create a two to five (2-5) minute video presentation in which you:
1 Present the major points of your marketing plan.
2 Project your voice in order to clearly convey your ideas.
3 Present in a professional manner.
4 Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
5 Use voice inflection and proper grammar.
The specific course learning outcomes associated with this assignment are:
• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in marketing management.