Company Analysis

Assess the organisations international business decision making process and develop an international business project.

COMPANY IS AFM BANQUETING, A CATERING COMPANY BASED IN MILAN AND OPERATING IN THE LUXURY SECTOR, WEDDINGS ON COMO LAKE, FASHION WEEKS EVENTS AND FORMULA 1 RACE.

Structure of the Project:
 Cover Page
 Table of Contents
 Introduction: About the Project
o The Project Company
o The Client
o Why this project (Project selection criteria)
o Defining the Project (Project Scope)
 The Body of your answer.
 Summary & Conclusion
 Bibliography

REFERENCE BOOK:
Reference Books:
Baird B., (2011) Internship, Practicum, and Field Placement Handbook, The: International Edition, 6th Edition Pearson – to be replaced next year by the 7th edition
Supplementary texts and/or other learning materials
ESE (2006), The Internship Handbook, ESE Internal Publication
Please refer to the Module Handbook and the Portal for other sources of information
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