Situational Analysis of Ecommerce Prescription Sunglass Company

Draft a situational analysis for the following company: www.sportrx.com. A detailed assessment of the market, competitors, and the opportunities and challenges for eCommerce eyewear companies within the prescription sports sunglass categories should be covered as a subset for future use in a broader marketing plan.

The following can be used as a guide for addressing the key portions of the situational analysis:

Demand & demand trends
Social & cultural factors
Demographics
Psychographics
Economic & business conditions
State of technology
Laws & Regulations
Financial Environment
Government environment
Media Environment
Special Interest Environment
Main competitors (www.heavyglare.com)(www.adseyewear.com)(www.saltcityoptics.com)

This situational analysis should contain a 5cs analysis, SWOT analysis, and Porter’s 5 forces analysis.
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