Marketing Principles / Case study

Task 2. – Case Study
Watch the following video:
http://www.youtube.com/watch?feature=player_detailpage&v=RcRFBVIvJHw

and prepare a report addressing the following:

Q1. Show macro and micro environmental factors which influence McDonald’s marketing decisions. AC2.1
Q2. Propose segmentation criteria to be used for products in different markets for McDonald’s. AC2.2
Q3. Choose a targeting strategy for a selected product/service for McDonald’s. AC2.3
Q4. Demonstrate how buyer behaviour affects marketing activities in different buying situations at McDonald’s. AC2.4
Q5. Propose new positioning for a selected product/service at McDonald’s. AC2.5

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