An Analysis of the Strategic Response by Hapag lloyd to the Slowdown in

An Analysis of the Strategic Response by Hapag lloyd to the Slowdown in the Global Economy since 2008.

Aim of the Assessment: To examine how shipping companies have responded to the slowdown in the global economy since 2008.
The paper should be structured as follows:
1. Introduce the topic: State briefly the purpose and structure of the discussion in this section of the report.
– Briefly give a profile of the company (private/public, shipping only/conglomerate, type of freight handled etc.)
– Briefly analyse (with relevant Figures/Tables – labelled Figure/Table 1.1 etc. each with a title, key and source of the data) the response by the company to the change in business environment following the slowdown in the global economy (note, not all aspects or geographical areas of the world economy may have been effected). Look at both the demand and supply side for and of shipping capacity in particular sectors (containers, dry cargo, oil etc.: whichever ones the company is in)
– The analysis must refer to relevant elements of transport economics and demonstrate that you understand these elements.
– In conclusion, on the basis of the evidence you have presented, highlight the key strategies adopted by the company and whether these appear to have been effective.
– Arguments (descriptions, explanations, examinations and assessments) should be presented as short coherent paragraphs dealing with one aspect of the argument. Do not use bullet points, notes or single sentence paragraphs (fragments).
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