Marketing Plan Term Project
Paper instructions:
A/ Current Marketing Situation
MARKET DESCRIPTION: segmentation, marketing targeting strategy, value proposition, factors influencing consumer behavior of the primary target market, buyer decision process of the primary target market. PRODUCT REVIEW: Levels of product, type of product, product/service life cycle, benefits/features analysis, differentiation, branding strategy. COMPETITIVE REVIEW: competitive analysis, market share, competitive positions and roles, strategic sweet spot, positioning. DISTRIBUTION REVIEW: current supply chain members chain members and roles, value-delivery network analysis, current type of distribution strategy.
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