The Deal between Warner Brothers and China Media Capital (CMC) announced in September 2015

| December 24, 2015

The deal in the news:

Instructions on Assessment:

In Part A, students are required to address the questions below by using academic theory and concepts. In Part B, students are required to

apply overall learnings from the module to their own personal development.
Students are required to research the deal between Warner Brothers and China Media Capital (CMC) announced in September 2015 ahead of

President Xi Jinping’s visit to the USA.
Overall word limit: 3000
1. With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important

external issues and trends which drove Warner Brothers and China Media Capital (CMC) together. Discuss the role of government in this

industry.( Demonstrate that I understand the theory by applying it not explaining it in all questions) Please do the analysing before

answering the questions if needed you may provide appendices.

(20 marks)
2. With reference to the academic literature, explain what type of co-operation this is and the specific risks for the three-way

partnership in this case.
(20 marks)
3. By applying appropriate theory and using evidence from your research of the companies involved, analyze the relevant national and

corporate cultures. Speculate on the possible impact of both on the partnership which forms the Flagship Entertainment Group Ltd (Please

use graphs, tables when applying the theory, for example, if you are analyzing the national culture and you used Schein or Hofstead or

whatever, please illustrate this) then after analyzing both culture you will need to find a theory/s about the corporate culture then talk

about the impact of this on the partnership)
(20 marks)
4. Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate

movements on this deal. (please looking at the deal itself, do not talk generally)
(20 marks)
5. Identify three (3) specific aspects or challenges of doing business internationally that you have come to appreciate through the

seminars or Expert Lectures on this module. Explain why these are significant personally and to the future of international business. (20

For question 5 please talk about these points: 1) Managing cross cultural differences, as I am aiming to expand my horizons in the future

where the need to understand other cultures is important to guarantee the business success in a globalist world, I need to be away from

cases in business failure because of the culture and I do not want to face situation such Daimler/Chrysler merger. 2) Partnership

identification lecture. 3) government interventions.
Word limits and penalties for assignments

If the assignment is within +10% of the stated word limit no penalty will apply.

The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include:

• Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and focus groups.

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)]

are INCLUDED in the word count.
Referencing your work

The APA method of referencing uses the author’s name and the date of the publication. In-text citations give brief details of the work you

are referring to in your text. References are listed at the end of the text in alphabetical order by the author’s name. The general

format of an electronic journal reference in the APA style is shown below:

Coutu, D. (2009). Why Teams Don’t Work. Harvard Business Review, 87(5), 98-105. Retrieved 29th April 2012 from EBSCO

Author/s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the

journal where the article appears, which is in italics. Then state the volume and issue number (in brackets) along with the pages where

article can be located. Finally add the date the article was retrieved and then the name of the database, followed by the web address.

Wherever possible use the homepage URL rather than the full and extended web address.
Plagiarism and Cheating

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE

ATTRIBUTED TO ITS SOURCE (a full bibliography and/or a list of references must be submitted as prescribed in the assessment brief).

Please note that this is intended to be an individual piece of work. Action will be taken where a student is suspected of having cheated

or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic

irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.
Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Undergraduate programme goals and objectives. (Insert an ‘X’ in boxes where

applicable, referring to Undergraduate Programme Specification Appendix X for mapping details)

1. Knowledgeable about the theory and practice of international business and management
Students will be able to:

X 1. Demonstrate current knowledge and understanding of the major functional areas of business.
2. Demonstrate current knowledge and understanding of specialist areas of business.
X 3. Demonstrate, through the application of knowledge to business contexts and scenarios, their abilities of analysis and


2. Skilful in the use of personal, professional and managerial techniques and processes
Students will be able to:

X 1. Demonstrate the application of the following transferable skills: numeracy, literacy, communication and time management.
X 2. Demonstrate the managerial skills of customer needs recognition, problem solving and critical thinking.
X 3. Apply managerial and leadership techniques of team building, decision making and leadership.

3. Employable as graduates
Students will be able to:

1. In the context of securing graduate employment, demonstrate the skills of self presentation (through CVs, interviews and

assessment centre testing).

2. Demonstrate an active awareness of the graduate employment market.
3. Demonstrate an active engagement with a range of graduate employers and professional bodies.

4. Aware of ethical issues impacting on business and professional practice
Students will be able to:

1. Demonstrate an understanding approaches to Corporate Social Responsibility and their impact on organisations and


2. Demonstrate a personal response to an ethical or governance business dilemma.
X 3. Demonstrate an understanding of different perspectives towards business ethics including shareholder, stakeholder and

critical approaches.
Assessment Criteria (NBS)

General Assessment Criteria

Trait 0 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 100
Knowledge and Understanding Poor grasp of topic concepts or of awareness of what concepts are. Minimal awareness of subject area.

Knowledge is adequate but limited and/or superficial. Sound comprehension of topic. Knowledge base is up-to-date and relevant, but

also may be broad or deep. Knowledge and understanding is comprehensive both as to breadth and depth. Exceptional scholarship

for subject.
Structure and Alignment Failure to apply relevant skills. Work is inarticulate and/or incomprehensible. Communication of knowledge

frequently inarticulate and/or irrelevant. In the most part, description/ assertion rather than argument or logical reasoning is

used. Insufficient focus is evident in work presented. Reasoning and argument are generally relevant but not necessarily extensive.

Awareness of concepts and critical appreciation are apparent, but the ability to conceptualise, and/or to apply theory is slightly

limited. Higher order critical appreciation skills are displayed. A significant ability to apply theory, concepts, ideas and their

inter-relationship is illustrated. A mature ability to critically appreciate concepts and their inter-relationship is demonstrated.

Clear evidence of independent thought. Presentation of work is fluent, focused and accurate. Outstanding ability to apply, in the right

measure, the skills necessary to achieve highly sophisticated and fluent challenges to received wisdom.

Module Specific Assessment Criteria

Trait 0 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 100
Application of Theory to Produce Analysis No use of theoretical concepts, framework or theory. Purely historical description.

Generic. Sparse or inaccurate use of theoretical concepts, framework or theory. Purely historical description and / or speculation.

Mostly general. Minimal use of some single theoretical concepts, frameworks or theory. Some errors in application. Much description and

assertion but focusing mostly on the case. Some use of the taught theory, applied with varying skill. Produces acceptable analysis of

the case in question but still relies on description. A good use of appropriate theories, sometimes applied together, applied correctly

to produce analytical conclusions entirely focused on the case. Very good use of a range of combined theories and concepts,

applied well to produce high quality analysis of the case. Excellent use of a wide range of combined theories and concepts, some not

taught in the lectures, applied in a sophisticated manner to produce original analysis of the case and beyond.
Research of a Case Vague and superficial. Irrelevant. Insufficient research has been conducted. Understanding of the case is

incomplete. Minimal use of a narrow range of easily available sources with no critical awareness demonstrated eg relies on corporate

websites. Some use of a range of different sources to investigate and analyze the case. A good and appropriate use of a range of

sources to help explain and analyze the case. Evidence of criticality in the use of information. Very good range of sources used in

an intelligent and critical manner to develop a very good analysis of the case. Sophisticated use of a wide range of (types of) sources

and some critical appreciation of their value in analyzing the case.
Self Awareness and Awareness of International Business Nothing learned or unable to appreciate what has been learned. Some superficial

learnings identified. Rather generic. Little relation to the module. Unoriginal learnings identified in a general manner. Minimal

relation to the module. Evidence of some general; and specific learnings from the course and some evidence that these are personal rather

than generic. Relevant and appropriate learnings applied to the individual student and clearly derived from the module. Very good

personal learnings identified and explained, relevant to the module. Shows self-awareness and good knowledge of today’s international

business. Original, analytical and personalized list of learnings from the module demonstrating high levels of self-awareness and an

ability to speculate in an informed way about future international business.

Note: For those assessments or partial assessments based on calculation, multiple choice etc. Marks will be gained on an accumulative

basis. In these cases, marks allocated to each section will be made clear.

Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be


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