+1 862 207 3288 Purpose
To assess the student’s ability to:
1. Compute descriptive statistics to create a customer profile.
2. Write a report, detailing the findings to present to the management.
3. Apply the three-step writing process into the business brief.
Overview
This assignment will have you analyzing customer profile data, computing descriptive statistics to create a customer profile, and writing a business brief to present your findings.
The purpose of a business brief is to answer a question, present a position, or persuade the reader to see things from your point of view. A business brief should sell your findings, idea, solution, or course of action. A business brief should not be a lengthy research paper. Your brief should be clear and to the point. Decision makers are faced with a lot of demands for their time and will quickly dismiss your brief if they have to dig to figure out what is being asked of them.A business brief should include the following items, depending on the subject and objective of your brief:
– Your finding(s), idea, solution, or objective
– Your target
– Your expectations of what you want your reader to do
– Why your idea or solution is the best option
– How this idea or solution benefits the reader (consider the reader’s point of view)
– Information or evidence that you have to support your case (don’t assume the facts are self-evident)
– The timeline and when action should be taken
– The next steps
– Conclude by summarizing your strongest argument and what course of action should happen
– End on a positive note
– Graphs, tables, and supporting materials, if required, should be treated as attachments
– Citations and references must be in APA format
Remember, your brief should be factual and persuasive.
Action Items
1. Apply the APA style of writing. There are several resources available for your use. You will need to know how to properly format in-text citations and a reference page. Business writing does not follow APA document formatting. Also for a business brief, there may be times when you do not have an in-text citation but will want to include an entry in the reference list. This does not follow the APA rules but is a common practice in business writing. See the resources below for more information about APA style:
A. http://www.franklin.edu/student-services/student-learning-center/web-resources
B. http://writing.franklin.edu/
C. http://guides.franklin.edu/APA
2. Review the following grading rubric so you will know how you will be graded on this assignment:
Criteria Proficient
Computes descriptive statistics to create a customer profile for each CardioGood Fitness treadmill product line. Correctly computes descriptive statistics to create a customer profile. (14-15 points)
Writes a report, detailing the findings to present to management. Writes a report detailing the findings in the student’s own words and demonstrates solid ability to accomplish the assignment.(9-10 points)
Applies the three-step writing process into the business brief. Consistently does a good job of applying the three-step writing process into the business brief. (9-10 points)
Synthesizes relevant information and materials to provide evidence of critical thought. Consistently and effectively synthesizes information, which provides strong support for the main ideas. (9-10 points)
Develops ideas with clarity and logic.
Consistently develops ideas with clarity and logic. Ideas flow smoothly from one to another and are clearly linked to each other. (5 points)
Uses concrete language. Consistently uses proper terminology and provides specific examples to support ideas. (5 points)
Uses supporting documentation that has been properly referenced and cited. Consistently uses supporting documentation that is properly referenced and cited. (5 points)
Considered holistically, demonstrates the ability to write at the graduate level. Considered holistically, the student demonstrates a proficient ability to write at the graduate level. (9-10 points)
Total Points =
3. The market research team at AdRight is assigned the task to identify the profile of the typical customer for each treadmill product offered by CardioGood Fitness. The market research team decides to investigate whether there is differences across the product lines with respect to customer characteristics. The team decides to collect data on individuals who purchased a treadmill at Universal Fitness retail store during the prior three months. The data are stored in the CardioGood Fitness file. The team identifies the following customer variables to study: product purchased, TM195, TM498 or TM798; gender; age, in years; education, in years; relationship status, single or partnered; annual household income ($); average number of times the customer plans to use the treadmill each week; average number of miles the customer expects to walk/run each week; and self-rated fitness on an 1-to-5 ordinal scale, where 1 is poor shape and 5 is excellent shape (please find the attached excel document).
A. Compute descriptive statistics to create a customer profile for each CardioGood Fitness treadmill product line.
B. Write a report to be presented to the management of CardioGood Fitness, detailing your findings.
4. Apply the three-step writing process to write a report in the form of a one-page business brief to your immediate supervisor for eventual presentation to the management of CardioGood Fitness that includes the requested information. In this brief, you must recommend actions to your supervisor and incorporate reporting the listed statistics for the population (please find the attached excel document).
a. Mean age of all male customers
b. Mean age of all female customers
c. Mean age of all customers
d. Median age of all customers
e. Mode age of all customers
f. Mean income level of all male customers
g. Mean income level of all female customers
h. Mean income level for all customers
i. Median income level of all customers
j. Mode income level of all customers
incom miles
53536 100
52291 200
61006 200
69721 100
92131 180
90886 280
95866 200
48658 106
54781 120
48556 200
58516 140
48556 100
61006 100
57271 80
49801 160
49801 120
62251 160
64741 100
70966 180
75946 240
74701 170
64741 180
83416 160
88396 100
90886 100
77191 180
88396 150
52290 180
85906 300
103336 160
99601 150
89641 260
92131 150
92131 360
104581 150
83416 200
89641 200
90886 160
104581 120
95508 180
max 104581 360
min 48556 80
range 56025 280
class width 5000 50
number of class intervals 11.205 6
miles class intervale lower limit upper frequency % Cum % mid point
80–130 80 130 12 30% 30% 105
131–181 131 181 17 43% 73% 156
182-232 182 232 6 15% 88% 207
233-283 233 283 3 8% 95% 258
284–334 284 334 1 3% 98% 309
335-385 335 385 1 3% 100% 360
total 40 100%
incom class intervale lower limit upper frequency % Cum % mid point
1 31836–34836 48556 53556 8 20% 20% 51056
2 34837–37837 53557 58557 3 8% 28% 56057
3 37838–40838 58558 63558 3 8% 35% 61058
4 40839–43839 63559 68559 2 5% 40% 66059
5 43840–46840 68560 73560 2 5% 45% 71060
6 46841–49841 73561 78561 3 8% 53% 76061
7 49842–52842 78562 83562 2 5% 58% 81062
8 52843–55843 83563 88563 3 8% 65% 86063
9 55844–58844 88564 93564 8 20% 85% 91064
10 58845–61845 93565 98565 2 5% 90% 96065
11 61846–64846 98566 103566 2 5% 95% 101066
12 64847–67847 103567 108567 2 5% 100% 106067
13 total 40 1
