principle of marketing 5

| December 31, 2015

DQ. This question must be answered in a 150 word count.
As you have now seen, marketing consists of many different disciplines and functions. However, as a teacher, I like to break the

essentials into what I call the “Marketing Triangle.” The Marketing Triangle consists of advertising (the stuff that you have to pay for–

TV commercials, print ads, billboards, etc.); publicity (free media coverage); and P.R. (personal relationships). An easy way to remember

it is this is, “With advertising you PAY, with publicity you PRAY (that it will be publicized and accurate), and with P.R. you PLAY.”

Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing

Triangle? Describe in detail how it does or does not. For this and all other Discussion questions, post your initial response (150 -250

words), and reply to at least TWO classmates’ postings with at least 75 words. Important: In this week’s initial posting, I would like you

to use and cite/reference supplemental research.
DQ. Answer here
Complete section
Read the Chapter 14 Case: Real Choices at Frito-Lay
Answer each question in 200 – 350 words. A total of 800 word min.

1. Summarize the case and identify the dilemma facing Frito-Lay.
Complete answer here
2. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the

successful use of CRM at Frito-Lay.
How does CRM link the marketing and sales functions of the organization?
Complete answer here

3. What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to

increase sales. Specifically how should these be implemented?
Complete answer here
4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific

implementation tactics for your recommendations?
Complete answer here

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