principle of marketing 1

| December 24, 2015

DQ. This question must be answered in a 150 word count.
On the Announcement Board, I stated that marketing … “touches every aspect of our lives — influencing how we live, dress, eat, work,

worship and play” (Chambers, 2014, para. 1). Choose one of these areas of your life, and explain in detail how marketing has influenced

it. For this and all other Discussion questions, post your initial response (150 -250 words), and reply to at least TWO classmates’

postings. Be sure to address your classmates by first name. Don’t forget to utilize in-text citations when using supplemental research,

including the textbook.
DQ. Answer here
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Read the Chapter 1 Case: Real Choices at Colgate-Palmolive
Answer each question in 200 – 350 words. A total of 800 word min.

1. Summarize the case and identify the dilemma facing Colgate-Palmolive.
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2. Research the product at www.colgatewisp.com. Discuss each element of the marketing mix for Wisp.
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3. A key to long-term business success lies in a firm’s ability to offer value to customers through its product offerings. Identify

and discuss the key sources of value at Colgate-Palmolive. How might these value-adding properties be communicated to customers?
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4. What decision(s) do you recommend to Colgate-Palmolive? Discuss specific implementation tactics supporting your recommendation.

Within the discussion identify the target market, market segment(s) and the competitive advantage.
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