P&G Japan: The SK-II Globalization Project

Questions:

1. Should Paolo recommend to the beauty-care GBU that SK-II become a global brand?

2. Does 02005 support or impede the globalization of SK-II?

3. What should Paolo’s expansion strategy be in rolling out SK-II globally? Which country should be a strategic priority?

4. How well has P&G implemented Jager’s major strategic change?

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