Operations Management: Volvo Productive Model Case Study

| January 3, 2016

Read the following case study:
Holweg, M., Pil K., F. “A Break from the Past: Volvo and its Malcontents” pp. 309-331

Answer the following questions:
1) What were the main design principles affecting process design at Volvo’s Uddevalla plant?
2) What is the relationship between process design at Volvo’s Uddevalla plant and the emergence of customer-oriented and built-to-order

approaches to car manufacturing?
3) What were the differences between the Volvo and Ford volume/variety strategies?
4) Which operation strategy should Geely pursue to valorise Volvo’s production
technology and brand and what they could learn from the Fiat experience with the Melfi plant in the 1990s?

Please use Operations Management theory and concepts from the lecture slides (pdf.) provided. In addition to that, please use the relevant

articles to the case study that I’ll also will provide.

This essay must be cited using Harvard style referencing.

Category: Essay

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