Leaving the Hive

| January 5, 2016

After reading the case study, “Burt’s Bees: Leaving the Hive,” answer the following questions:

CEO John Replogle wants Burt’s Bees to become the “Starbucks of personal care.” What leadership traits did Replogle exhibit in pushing

Burt’s Bees toward this goal? List at least three changes Roplogle pushed Burt’s Bees to make to begin attaining Starbucks kind of

notoriety.

Note:
Please use your references from the same article.
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