Internationalisation strategy

| December 21, 2015

Select 3 countries where boffi is not present such as brazil, china and one more (you can choose) Analyze P.E.S.T.E.L, S.W.O.T, Porters

e.t.c

Then evaluate countries and choose which market entry mode is best such as franchising, exporting etc. National competitive advantage for

3 countries and at the end tell which one is best and do marketing strategies for it and tell which strategy is best. also write

conclusion and recommendation really well as its very important! Lastly please refer to grademark rubric to make essay better and

assignment instructions in management brief.

Category: Essay

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