“Embracing Missions Case Study,”

| January 7, 2016

located on pages 94-98 of Cases in Health Care Marketing. chapter 18
BELOW ARE THE WRITTEN INSTRUCTIONS
You can use as many references as you like for this essay.
Ebook site below
https://books.google.com/books?id=FSnpz8k4irwC&pg=PA87&source=gbs_toc_r&cad=3#v=onepage&q&f=false
or
http://samples.jbpub.com/9780763764487/64487_FM01_Fortenberry.pdf
RUBRIC
1.Identifies possible ramifications for patients who encounter employees possessing a negative mindset: Identifies possible ramifications for patients who encounter employees possessing a negative mindset and provides supporting evidence and details for reasoning by referencing all relevant module readings and relating prior experience.
2.Evaluates the impact of a negative employee mindset: Evaluates the impact of a negative employee mindset and provides supporting evidence and details for reasoning by referencing all relevant module readings and relating prior experience.
3.Decides on a course of action for dealing with Sherry from a health care manager perspective: Decides on a course of action for dealing with Sherry from a healthcare manager perspective and provides supporting evidence and details for reasoning by referencing all relevant module readings and relating prior experience.
4.Chooses an approach for dealing with Sherry and decides on a goal for the interaction: Chooses an approach for dealing with Sherry and decides on a goal for the interaction and provides supporting evidence and details for decision by referencing all relevant module readings and relating prior experience.
5.Evaluates the impact of organizational culture and other external/internal factors to the health care provider-patient relationship: Evaluates the impact of organizational culture and other external/internal factors to the healthcare provider-patient relationship and provides supporting evidence and details for evaluation by referencing all relevant module readings and relating prior experience.
6.Suggests strategies for mitigating negative sentiment: Suggests strategies for mitigating negative sentiment and provides supporting evidence and details for evaluation by referencing all relevant module readings and relating prior experience.
7.Predicts reaction of marketing manager to situation by demonstrating understanding of various perspectives of organizational culture: Predicts reaction of marketing manager to situation by demonstrating understanding of various perspectives of organizational culture through the provision of supporting evidence and details by referencing all relevant module readings and relating prior experience.

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