digital marketing developments within the music industry

| January 23, 2016

A 15-page paper reviewing the digital marketing developments within the music industry, drawing upon the principles and concepts

learned in the course and providing your vision for the next 5 years. A minimum of 15 scholarly references must be used. According to

Nielsen SoundScan’s latest report, more than 70% of the music consumed in the first six months of 2014 in the U.S. was either

downloaded or streamed and streaming services are the only part of the recorded music business that’s growing. Digital’s influence on

the music industry has driven consumption and provided immense opportunity for new business, from newer entrants, including Spotify and

Pandora, to developments from veteran players, including Apple, Google and Amazon. However, these competing services have paved the way

for a highly fragmented landscape, creating a maze for artists and labels to understand and capitalize on fan behavior.

use the following references:
https://hbswk.hbs.edu/item/digital-initiative-summit-who-has-the-power-in-the-music-industry

https://knowledge.insead.edu/blog/insead-blog/the-characteristics-of-effective-brands-3940

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Category: Essay

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