DATA-DRIVEN DECISION MAKING

| January 6, 2016

Competencies:
The Case for Quantitative Analysis – The graduate uses decision-making methods to develop strategies for organizational decision

processes.
Statistics as a Managerial Tool – The graduate uses a variety of decision-analysis tools to evaluate alternatives during the decision-

making processes.
More Statistical Tools – The graduate uses quantitative techniques and statistical tools to identify the most appropriate decision

alternatives.
Quality Metrics and Tools – The graduate analyzes how work is accomplished and applies quality metrics and tools to increase

efficiency, effectiveness, and quality.
Real World Data-Driven Decisions – The graduate analyzes data from business intelligence and knowledge-management systems to make

appropriate decisions.
Improving Organization Performance – The graduate uses appropriate data to improve organizational performance.

Introduction:
In this task, you will address the real-world business situation that you identified in task 1. Using relevant data you have gathered,

analyze the data and recommend a solution. This recommendation will be included in a report that you will write, summarizing the key

details of your analysis.

The “Decision Tree Presentation” in the Web Links section will help you identify an appropriate technique to analyze the data.

Note: You must successfully pass task 1 before work on task 2 is started.

Requirements:

Create a report (3 written pages) by doing the following:
A. Summarize the real-world business situation you identified in task 1.
B. Report the data you collected, relevant to the business situation, by doing the following:
1. Describe the relevant data you collected.
2. Create an appropriate graphical display (e.g., table, chart, descriptive statistics) of the data you collected.
3. Discuss one advantage and one disadvantage of the data gathering methodology you used to collect the data.

C. Report how you analyzed the data using an appropriate analysis technique (e.g., linear programming, crossover analysis, t-test,

regression) by doing the following:
1. Describe the analysis technique you used to appropriately analyze the data.
2. Include the output and any calculations of the analysis you performed.
3. Justify why you chose the analysis technique.
4. Discuss one advantage and one disadvantage of the analysis technique.

D. Summarize the implications of your data analysis by doing the following:
1. Discuss the results of your data analysis.
2. Discuss the limitations of your data analysis.
3. Recommend a course of action based on your results.
E. When you use sources to support ideas and elements in a paper or project, provide acknowledgement of source information for any

content that is quoted, paraphrased or summarized. Acknowledgement of source information includes in-text citation noting specifically

where in the submission the source is used and a corresponding reference, which includes:
• Author
• Date
• Title
• Location of information (e.g., publisher, journal, or website URL)

Note: The use of APA citation style is encouraged but is not required for this task. Evaluators will offer feedback on the

acknowledgement of source information but not with regard to conformity with APA or other citation style.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if

cited correctly.

Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures

section.

Evaluation method and scores based on Rubric for task 2:

value: 0.00 value: 1.00 value: 2.00 Score/Level
Articulation of Response (clarity, organization, mechanics) The candidate provides unsatisfactory articulation of response. The

candidate provides weak articulation of response. The candidate provides adequate articulation of response.
A. Summary of Situation The candidate does not provide a logical summary of the real-world business situation identified in task 1.

The candidate provides a logical summary, with insufficient detail, of the real-world business situation identified in task 1. The

candidate provides a logical summary, with sufficient detail, of the real-world business situation identified in task 1.
B1. Summary of Data The candidate does not provide an appropriate description of the relevant data the candidate collected. The

candidate provides an appropriate description, with insufficient detail, of the relevant data the candidate collected, OR the data is

not relevant. The candidate provides an appropriate description, with sufficient detail, of the relevant data the candidate

collected.
B2. Graphical Display The candidate does not provide a graphical display of the data collected. The candidate provides an

inappropriate and/or incorrect graphical display of the data collected. The candidate provides an appropriate and correct graphical

display of the data collected.
B3. Advantages and Disadvantages of the Data Gathering Methodology

The candidate does not provide a logical discussion of 1 advantage and 1 disadvantage of the data gathering methodology used to

collect the data. The candidate provides a logical discussion, with insufficient detail, of 1 advantage and 1 disadvantage of the

data gathering methodology used to collect the data. The candidate provides a logical discussion, with sufficient detail, of 1

advantage and 1 disadvantage of the data gathering methodology used to collect the data.
C1. Description of Analysis Technique The candidate does not provide a description of an appropriate analysis technique used to

analyze the data. The candidate provides a description, with insufficient detail, of the analysis technique used to analyze the

data, OR the analysis technique is not appropriate. The candidate provides a description, with sufficient detail, of an appropriate

analysis technique used to analyze the data.
C2. Output and Calculations The candidate does not include the output or any calculations of the analysis performed. The

candidate includes incorrect output or calculations of the analysis performed. The candidate includes correct output and any

calculations of the analysis performed.
C3. Justification of Analysis Technique
The candidate does not provide a logical justification of why the analysis technique was chosen. The candidate provides

a logical justification, with insufficient support, of why the analysis technique was chosen. The candidate provides a logical

justification, with sufficient support, of why the analysis technique was chosen.
C4. Advantages and Disadvantages of the Analysis Technique The candidate does not provide a logical discussion of 1 advantage and

1 disadvantage of the analysis technique. The candidate provides a logical discussion, with insufficient detail, of 1 advantage

and 1 disadvantage of the analysis technique. The candidate provides a logical discussion, with sufficient detail, of 1 advantage and

1 disadvantage of the analysis technique.
D1. Data Analysis Results The candidate does not provide a logical discussion of the results of the candidate’s data analysis.

The candidate provides a logical discussion, with insufficient detail, of the results of the candidate’s data analysis. The candidate

provides a logical discussion, with sufficient detail, of the results of the candidate’s data analysis.
D2. Data Analysis Limitations The candidate does not provide a logical discussion of the limitations of the candidate’s data

analysis. The candidate provides a logical discussion, with insufficient detail, of the limitations of the candidate’s data

analysis. The candidate provides a logical discussion, with sufficient detail, of the limitations of the candidate’s data

analysis.
D3. Recommended Course of Action The candidate does not provide a plausible recommendation for a course of action based on the

candidate’s results. The candidate provides a plausible recommendation, with insufficient support, for a course of action based on

the candidate’s results. The candidate provides a plausible recommendation, with sufficient support, for a course of action

based on the candidate’s results.
E. Sources There is evidence of quoted, paraphrased, or summarized content without acknowledgement of source information. This

level is also appropriate if task instructions require the candidate to quote, paraphrase, or summarize content from a source to

complete the assessment, and this has not yet been done. The candidate provides required acknowledgement of source information

for quoted, paraphrased, and summarized content. However, in-text citations and/or source information is incomplete or inaccurate with

respect to author, date, title, and/or the location of the information (e.g., publisher, journal, or website URL). The candidate

provides source information for all quoted, paraphrased, and summarized content. Source information appears to include accurate and

complete acknowledgement of source information regarding the author, date, title, and location of the information (e.g., publisher,

journal, or website URL), as well as appropriate in-text citation. This level is also appropriate if there is no evidence of quoted,

paraphrased, or summarized content, and it is not required by the instructions.

Category: Essay

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