| December 22, 2015

Each complete question must add up to a combine total word count of 750 words with two references.

1. Read the case study titled “JC Penney Is Changing Its Competitive Strategy” and write a one to two paragraph summary of the case.

2. Identify the strategies that CEO Ron Johnson implemented to overcome the competition based on Porter’s Five Competitive Forces.

3. Which of Porter’s four competitive strategies did CEO Ron Johnson embrace as the primary strategy under his new leadership? Explain

your answer

4. Johnson’s leadership as CEO was short lived and only lasted 17 months. It seems that he ignored parts of the three core processes of

business: People, Strategy, and Operations. Conduct additional research and identify Johnson’s failure(s) in these three core processes

and make recommendations that would have helped him be more successful

Category: Essay

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